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Take Charge Life

A second opinion
before you click, call back,
or send money.

Forward a suspicious email, describe a shady call, or share a text. Keel's AI reads it and gives you a plain-language verdict in seconds — you stay in charge of every decision.

Explore Our Work → Get in Touch
On the App Store
iPhone & iPad
Real-Time
Scam Detection
AI-Powered
Scam Analysis
Recent Checks
Caller claiming IRS debt — pay now
DANGER
"Your grandson" needs bail money
SUSPICIOUS
Email from your actual bank branch
SAFE
⚡ AI Verdict
Looks like a scam — don't send money or call back. Trust your instinct here.
Advisory verdict
Instant AI analysis
⚡ Real-time
Scam detection
Scroll
1
Forward it
A suspicious email, a strange call, a text that doesn't feel right.
2
Keel reads it
AI analysis in seconds — no account, no tech skills needed.
3
You get a verdict
Plain language, no jargon. You decide what happens next.
Why We Exist

Built on Three Unshakeable Beliefs

Every project we build and every service we offer is rooted in these core commitments.

Protection First

Fraud and scams cost Americans billions every year — and seniors are the most targeted. We build tools that put a smart, always-on guard in your pocket, 24/7.

Empowered Decisions

You deserve clear information and confident guidance. We cut through complexity so you can make smart choices about your safety, finances, and life — on your own terms.

Family Peace of Mind

The people you love shouldn't have to worry about you — and you shouldn't feel like a burden for needing help. Our work bridges independence and safety.

Our Work

Projects & Initiatives

Practical tools and services built around one goal: helping you take charge.

⭐ Flagship App
Keel
Smart Scam Protection

Keel is your family's intelligent second opinion against fraud, scams, and deceptive schemes. Forward a suspicious email, describe a shady call, or share a text — Keel's AI analyzes it instantly and gives you a plain-language advisory opinion, no tech expertise required.

Forward suspicious emails for instant AI analysis
Check calls, texts, and voicemails for red flags
Share results with family members in one tap
Available now on iPhone — Android in testing
App Store Android — in closed testing, coming soon Learn More →
🚀
More on the way

We're always working on the next idea — reach out and we'll keep you posted.

Stay in touch →
Bill Prentice
Bill Prentice
Founder, Take Charge Life

"Nobody should lose their life savings to a scammer. That's the problem I woke up one day and decided to actually solve."

— Bill Prentice
About

Hi, I'm Bill Prentice

Builder and founder based in Arizona. I make AI tools that are simple enough for the people who need them most.

My work started with a simple observation: the people most targeted by fraud are often the least served by technology. Keel was born from the conviction that an AI capable of spotting a scammer shouldn't be hard to find — it should be in your pocket and dead simple to use.

  • Built and shipped Keel end to end — engine, app, and infrastructure
  • Lives independently among older adults — this isn't an abstraction to me
  • Based in Arizona, serving families across the country
  • Committed to tools that respect your intelligence and your time
Say Hello →
Get in Touch

We'd Love to Hear From You

Whether you have a question about Keel or just want to connect — I'm here. Real person, real response.

📞
📧
📍
Location
Arizona, United States
Send a Message
⚠ Advisory Use Only

Keel provides AI-assisted analysis as advisory information only — not a legal, financial, or security guarantee. AI systems make mistakes; Keel may miss actual scams or occasionally flag legitimate messages. You are solely responsible for all decisions you make based on Keel's output. This service is not a substitute for professional legal, financial, or law enforcement advice. To the maximum extent permitted by applicable law, Take Charge Life / Desert Sky Builders LLC disclaims all liability for any loss or damage arising from reliance on Keel's analysis. If you believe you have been targeted by fraud, contact local law enforcement or report to the FTC at reportfraud.ftc.gov.

🔒 How We Handle Your Information
  • Messages and content you submit are sent to Anthropic's Claude AI for analysis — not stored by Keel after processing
  • If you use email forwarding, your message is first received by Mailgun (our email processor) before Claude AI analysis
  • Keel does not create user accounts and does not track you across sessions
  • We do not sell, rent, or share your information for advertising or any commercial purpose
  • Anthropic processes your content under their privacy policy and does not use API-submitted content to train their models
  • Analysis results are stored only on your device — we never retain or share them without your action
  • We do not use your submissions to train or fine-tune AI models
  • Data questions? Email support@desertskyaz.com