Our Mission Projects About Contact 📞 1-928-531-9435
⚓ Take Charge Life

Take Back Control.
Take Charge of Your Life.

Smart tools, trusted guidance, and AI-powered protection — built to help you and your family live with confidence, and never be caught off guard.

Explore Our Work → Get in Touch
iOS & Android
Keel App Available
Real-Time
Scam Detection
AI-Powered
Scam Analysis
Recent Checks
Caller claiming IRS debt — pay now
SCAM
"Your grandson" needs bail money
SCAM
Email from your actual bank branch
SAFE
⚡ AI Verdict
High-confidence scam. Do not send money or call back. Your family is safe.
🛡️ Protected
Instant AI analysis
⚡ Real-time
Scam detection
Scroll
Why We Exist

Built on Three Unshakeable Beliefs

Every project we build and every service we offer is rooted in these core commitments.

🛡️

Protection First

Fraud and scams cost Americans billions every year — and seniors are the most targeted. We build tools that put a smart, always-on guard in your pocket, 24/7.

💡

Empowered Decisions

You deserve clear information and confident guidance. We cut through complexity so you can make smart choices about your safety, finances, and life — on your own terms.

🤝

Family Peace of Mind

The people you love shouldn't have to worry about you — and you shouldn't feel like a burden for needing help. Our work bridges independence and safety.

Our Work

Projects & Initiatives

Practical tools and services built around one goal: helping you take charge.

⭐ Flagship App
⚓
Keel
Smart Scam Protection

Keel is your family's intelligent shield against fraud, scams, and deceptive schemes. Forward a suspicious email, describe a shady call, or share a text — Keel's AI analyzes it instantly and tells you exactly what you're dealing with, in plain language no technologist required.

Forward suspicious emails for instant AI analysis
Check calls, texts, and voicemails for red flags
Share results with family members in one tap
Available on iPhone and Android
🍎 App Store ▶️ Google Play Learn More →
Advisory
🎯
Personal Advisory
Guidance & Consultation

Personalized guidance on navigating technology, protecting your finances, and making confident decisions in an increasingly complex world. Practical wisdom, no jargon.

Request a Consultation →
Coming Soon
🚀
More on the Way
New Initiatives

We're always working on the next idea. Stay in the loop on everything coming from Take Charge Life — reach out and we'll keep you posted.

Stay in Touch →
Bill Prentice
Bill Prentice
Founder, Take Charge Life

"Nobody should lose their life savings to a scammer. That's the problem I woke up one day and decided to actually solve."

— Bill Prentice
About

Hi, I'm Bill Prentice

Technology entrepreneur, advocate, and founder of Take Charge Life — a portfolio of projects built to protect, empower, and connect people who deserve better tools.

My work started with a simple observation: the people most targeted by fraud are often the least served by technology. Keel was born from the conviction that an AI capable of defeating a scammer shouldn't be hard to find — it should be in your pocket and dead simple to use.

  • Technology entrepreneur with deep roots in mobile and consumer apps
  • Passionate about making complex technology accessible and genuinely useful
  • Based in Arizona — serving families across the country
  • Committed to tools that respect your intelligence and your time
Say Hello →
Get in Touch

We'd Love to Hear From You

Whether you have a question about Keel, need personal guidance, or just want to connect — we're here. Real people, real responses.

📞
📧
General Inquiries
info@takechargelife.com
💬
📍
Location
Arizona, United States
Send a Message